The benefits of using iGaming Deck for Casino Operators

At iGP, we are always striving to deliver products which improve the online casino market, making processes as smooth as possible. We want our operator partners to be able to take control and enhance the player experience with dynamic solutions which drive growth and build sustainable success.

casino operators

This is something we have been able to implement with our aggregator platform iGaming Deck, which launched in September 2023. The platform delivers a fully intuitive UI through a centralised hub, and thousands of casinos games can be delivered seamlessly to players through a single API.

The enhanced promotional tools within iGaming Deck give operators more control of how they deliver promotions and bring the action to life for their players. The action can be controlled via a live dashboard, meaning that whether it’s promotions or risk limits or game configuration, the user can be in the driving seat at a brand and player level.

Competitive advantage

iGaming Deck provides a superior offering from renowned content providers, coupled with account management and back-office support to give operators unparalleled business opportunities for success.

For many casino operators, using an aggregator is the most cost-effective and time-efficient way to integrate large portfolios of diverse gaming content.

What kind of operator has the time to research the market and make connections with every content and payment provider to deliver these features without an aggregator? How much time would need to be spent just on the paperwork? iGP has defined the most effective features in aggregators for delivering tier one services.

Partners can view information by player and by game. By offering this capability, partners have a level of control which even the most sophisticated iGaming solutions often lack. The user can view player history in real time, and use the dashboard to offer free spins and other promotions.

The delivery via a single API is supported by excellent documentation and expert support, so operators are able to launch with the platform in a short space of time.

Dealing with one contract saves time and money, giving operators better budget control and faster timeframes. This is accessible technology offered at an affordable price, and comes as a standard offering within the iGP solution.

While iGaming Deck gives iGP a competitive advantage, it also provides excellent value for both operators and suppliers, so more importantly, it also gives them a competitive advantage.

Backed up by the numbers

Since its launch in September 2023, iGaming Deck has integrated more than 20 content providers and 500,000+ registered players. The platform now provides almost 5,000 games, and there are plenty more in the pipeline, with plans to add 7,000 more games in the coming months.

We have seen 125% growth in monthly players and a 91% uplift in bets placed. With bets placed rising consistently, iGaming Deck has secured growth from a standing start to a 70% rise by February 2024.

iGP’s data shows that iGaming Deck’s request duration is 13.7 milliseconds. This is an exceptionally fast rate when compared with the industry standard, as the average operator’s request duration is 305.64 milliseconds.

Dirk Camilleri, iGP CPO, said: “iGaming Deck has been an undeniable success and the numbers produced in its first year in operation have gone beyond even our own expectations. Our partners have been very happy with the flexibility the platform offers, allowing them to keep control and track data which can lead to long-term improvements.

“The speed at which requests can be processed has really set us apart and it’s one of the key reasons our partners have been so interested in signing up to the platform, and also why they have chosen to continue the partnerships after signing up.

“We are very excited to see how the platform’s growth continues in the rest of 2024 and beyond.”

Big names on board

Since launching iGaming Deck, we have announced several partnerships with some of the online casino industry’s most prominent game providers, including: Betsoft Gaming, Pragmatic Play, Relax Gaming, Amigo Gaming, Peter & Sons, Playson, and Live Solutions. As a result, hundreds of websites around the world are now being powered by iGaming Deck.

All of these providers have been able to make the most of an expansive catalogue of titles, single API integration, comprehensive dashboards giving users a holistic view of their casino activity, and dedicated technical support throughout the integration process. With their games now on show to operators across the world, all are seeing growth in their player numbers and player activity, so all sides are reaping the benefits of what the platform can offer.

The feedback from all iGaming Deck’s partners so far has been overwhelmingly positive. Partners have been excited about the opportunities iGaming Deck has presented and see it as a means to not only make their games available to more operators, but also to help them understand considerably more information about how those games are performing.

There have been a number of other benefits partners have been able to enjoy, including:

  • Simplified integration – integrating multiple game providers individually can be a complex and time-consuming process for casino operators. However, a game aggregator solves this problem by acting as a single point of integration.
  • Increased revenue opportunities – by offering a wide range of games from different providers, operators can cater to a broader market and capture the interest of players with different gaming preferences.
  • SEO and marketing benefits – with an expanded game portfolio, operators have more content to optimise for search engines, attracting organic traffic from players searching for specific games or casino types.

With more partners signing up, more games being added, more registered players, and more bets being placed via the platform, the future for iGaming Deck is looking extremely bright.

iGaming Deck has already helped us achieve significant success, but we’re not content with stopping there. If you want to find out more about what iGaming Deck can do for you, please get in touch with the team today. You can also see a full rundown of iGaming Deck’s benefits here.

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